thisisneverthat

Thisisneverthat is a Seoul-based fashion brand that was founded in 2009. The brand has a unique set of aesthetic values and has been operating for almost a decade. W Magazine called them "South Korea's answer to Supreme" after their debut at Seoul Fashion Week in 2018. 

The brand was founded by Cho Nadan, Choi Jonkyu, and Park Inwook. They have collaborated with brands such as New Balance, Suicoke, New Era, and Gramicci.