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Product of multi-talented, Grammy winning singer, Pharrell Williams, and Japanese streetwear pioneer, Nigo, Billionaire Boys Club is a streetwear brand founded in 2003 that continues to transform and grow with the times. BBC is able to keep its artful conceptions relevant by paying attention to current trends in fashion, music, and design while remaining loyal to its intrinsic motto, "Wealth is of the heart and mind. Not the pocket." Thus in regards to the brand's name, ironically, Billionaire Boys Club does not focus on profits. The central aim is to encourage authentic self-expression and give back to the community. Ideals we at Evolve regard highly.