Pleasures is a LA-based streetwear brand founded in 2015 by Alex James. Inspired by music and its surrounding culture, this label is heavily influence by various facets of grunge, punk, and rock-n-roll, which are well represented in the graphics displayed on their t-shirts, crewnecks, and hoodies. The feelings of nostalgia conjured from Pleasure's vibe of 90s subculture are fun and support the brand's motto of, "A mood. An emotion. An altered state of being". As a boutique that started as a record store, we at Evolve deeply respect the role music has played influencing this brand.