POPEYE July 2025 Issue – No. 939
Feature: My Good Vintage Guide
「僕らにちょうどいい古着。」
This month’s Popeye is a tribute to the timeless charm of vintage pieces that feel personal, storied, and just right. From worn-in regulars to one-of-a-kind discoveries, this issue offers a deep dive into how Japan’s city boys embrace secondhand style. Whether you're just starting to explore vintage or are a seasoned digger, this is your essential summer reading.
Discover the shops shaping Japan’s vintage scene, personal collections from 43 style leaders, and cultural commentary from pioneers of the movement. It’s a celebration of old things made new again with feeling.
 
Main Feature: My Good Vintage Guide
Japanese Language Only
026 Just Regulars… Or So You Think?
How we wear our favorite everyday vintage pieces.
034 My Favorite Vintage
43 people share the vintage item they can’t stop talking about.
058 Knockin’ on Vintage’s Door
Opening the door to the world of vintage.
064 Vintage Shop Guide
A curated guide to shops that do it right:
Speciality Store / Facing the Unknown / Harajuku / Skater Feel / That Corner / Owner’s Obsession / Slacks / Machida / Good Regulars / Unique Regulars / Shimokitazawa / DIG
084 TET’S PICK VINTAGE
A visit to a vintage wholesale warehouse with Tetsu Nishiyama.
088 The Reason I Run a Vintage Clothing Store
Four young shop owners share how and why they started.
096 World Vintage Forum
International insights into the global vintage movement.
098 Editor’s Voice – Vintage Afterparty
A behind-the-scenes wrap-up of this month’s theme.
100 The Dawn of Japanese Vintage Culture
Four pioneers reflect on how it all began.
Also in This Issue:
011 POP×EYE
022 Streets with You – Featuring Mei Hata
103 POPEYE JOURNAL
With Motoharu Sano, Ryohei Matsunaga, Maho Shimao, Sho Miyake, Seks Yam, and more.
109 This Month’s 20 Most Wanted Things
113 Youth Madness Poetry – Hidego Okamura
114 Sing in Me – Kyohei Sakaguchi
115 Nomiaruki Notebook – Isao Makino
116 My Best 3 Dishes – Ho Bong Xu
117 Listen to T-Shirt – Kunichi Nomura
119 Meet My Uncle – Hitoshi Okamoto
120 So, That’s a Real Job
121 Science on the Table
122 The New Deal in Classic Cooking – Shinichiro Harakawa
124 Season 3: Flavorful Shops – Sakiko Hirano
126 A Room with a Groove Vol. 43 – Aaron Shapiro
128 POPEYE NOTES
Patagonia & the Philosophy of Color Palettes
Nate Lowman × Leo Fitzpatrick
134 Photo Class Basics – Yuzuru Murakami
136 Good Grooming Guide – Akira Sorimachi
138 Tetsu Nishiyama’s Tokyo Collage Guide
140 What Were You Doing at 20? – Hirokazu Yamazaki
142 HOW TO SEE.
148 superrrrrrr ART WALL – Anke Roder
150 City Boy Blues & Next Issue Preview